Clout Vid™

Clout Vid is an A.I. powered Celebrity Marketplace; the only A2C (Artist To Consumer) + B2C platform in the world that addresses brand integrity in an innovative manner, whereby the amplification and security of the brand, is placed before the ability to reduce the brand’s value through unauthorized access.

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Project Type

Design Woocommerce Powered Ecommerce Website

Date

05/13/2020

Client

Clout Vid™

Tools

PHP, Bootstrap, Woocommerce, CSS, Javascript, C++, HTML, Wordpress

Project Goals:

Design a Woocommerce powered Ecommerce Responsive Website.

CLOUT VID (VIRTUAL INTERNET DISTRIBUTION)

WHO WE ARE

Absolute Brand Integrity, Security and Amplification.

WHAT IS AN A2C PLATFORM

An A2C Platform is a platform uniquely targeted to artists, with the tools they need to;

Amplify their unique brand
Create brand security
Give global reach and footprint
See at a single click, the value of their audience

And most importantly, provide artists with an ongoing revenue stream whilst they are in periods of rests, creativity, periods where the artist is not physically engaging with their fan base.

THE GOOD, THE BAD AND THE UGLY

US shoppers spent $5 billion online during the 4 days Black Friday Sales. i.e $11,574 per second in the US alone.
On average, millennials now make 54% of purchases online.
96% of Americans have made an online purchase in their life, 80% in the past month alone.
Americans spend 64% of their shopping budget in-store, and 36% online.
Economic impacts of the covid-19 lockdown and recession will cost the entertainment industry $160 billion in growth over the next five years.
An inevitable huge decline in revenue from endorsements, as companies now lower their spending on media strategies and advertisements targeted at consumers outside their homes.
Artists only got 12 percent of the $43 billion the industry generated in 2017.
Ecommerce is growing 23% year-over-year, yet 46% of American small businesses do not have a website, and it is estimated that less than 10% of all Artists with a fan base of over 100,000 people don’t have an avenue to utilize eCommerce to amplify their brand.

REFERENCES: DISRUPTIVE-ADV FORBES OECD VIBE USA-TODAY DICIBEL

Did you know that trade in pirated goods is now 3.3% of world trade and rising?

Did you know that Trends in Trade in Counterfeit and Pirated Goods puts the value of imported fake goods worldwide based on 2016 customs seizure data at USD 509 billion, up from USD 461 billion in 2013 (2.5% of world trade)?

Did you know that for the European Union, counterfeit trade represented 6.8% of imports from non-EU countries, up from 5% in 2013? OECD REFERENCE

Did you know that brand piracy causes a loss of US$4.6 Billion in market share alone?

Did you know that the consequence of brand piracy is the consumption of fake, untested and poor quality goods by consumers, which can damage the reputation of brands and even result in damage to people’s health?

Did you know that 7 out of 10 CDs sold around the world are pirated? WIKIPEDIA REFERENCE

More shocking is the fact that the figures above do not include domestically produced and consumed fake goods, or pirated products being distributed via the Internet.

Today counterfeiting is a major global industry, a trillion dollar problem and a significant threat for any brand or business. As technology, develops, so too does the sophistication of counterfeiters to replicate products.

THE DEVASTATING EFFECTS OF COUNTERFEITING

The effects of counterfeiting manifest in many ways including:

• Loss of sales revenue and profit margin

• Over production costs

• Fraudulent product warranty claims

• Product liability claims

• Brand and product reputation damage

The cumulative effect of these impacts is often significant (if not fatal) to businesses who are targeted by counterfeiters.

THE LIFECYCLE OF COUNTERFEITING

The destructive effects of counterfeiting follows a typical lifecycle over four stages:

1. Entry – counterfeiting is at small scale as counterfeiters enter the market producing counterfeit goods in small scale. The small volume of counterfeit production is usually not detected and allows counterfeiters to achieve an entry point from which to scale up.

2. Growth – at this stage the counterfeit product is being produced on a larger scale and becomes more economical for counterfeiters to further scale their production. By now the sales volume of the genuine product begin to slow as counterfeit substitution begins to achieve scale and traction.

3. Critical – Growth of the counterfeit product expands rapidly to reach a critical scale where the volume of counterfeit products begins to significantly displace the genuine product resulting in declining sales volumes and decline in profit and market share. By this stage the problem is in epidemic proportions and the counterfeiters have hijacked a large share of the genuine product’s market share. Furthermore, consumers are now aware of the existence of counterfeit products and may stop purchasing the product which further compounds the declining sales volume.

4. Fatal – Now the counterfeiting problem becomes so large and entrenched that the genuine product is losing significant sales and profit such that it becomes unprofitable. The brand reputation has been damaged such that consumers no longer trust the product or company and the situation becomes untenable.

HOW TO PROTECT YOUR BRAND AND BUSINESS

Counterfeiting is a sophisticated practice that is well organized and often very difficult to counteract and mitigate once it has started. It is therefore critical for any business with a trusted brand to take proactive steps to ensure they protect their most valuable asset – their brand.

Furthermore, counterfeiting often involves a number of elements of a business supply chain model which makes it very difficult to both detect and protect against counterfeiters.

In many cases the perpetrators are from within the company supply chain and therefore have inside knowledge and access to the company supply chain. This further complicates the problem as it is very difficult to know who to trust.

The best counterfeit protection strategy involves a holistic, multi-layered approach comprising anti-counterfeiting products, track & trace technology and digital integration to provide an effective, end-to-end supply chain solution. Depending, of course, on the product and underlying strategy this approach can also increase consumer trust in a brand and drive positive outcomes (in addition to avoiding the negative ones).

A direct, innovative and smart way to combat counterfeiting is using Clout Vid.

With Clout Vid, you are able to effectively protect your brand against counterfeiting, as only verified authorized sellers or resellers of your brand, are allowed to sell your brand’s products on our platform.

All unauthorized sellers or resellers of your brand are automatically spotted by our A.I. algorithm and permanently deactivated at once.

Such unauthorized sellers or resellers are also reported to the relevant anti-piracy organizations, to help halt their illicit/illegal activities.

REFERENCE

BENEFITS OF CLOUT VID

A complete ecosystem to effectively leverage digital technology, to increase your Net Income, by Amplifying your brand and maintaining 100% Brand Integrity & Security, via disallowing unauthorized vendors from selling your endorsed products.
A Mobile APP on the iOS and Android APP stores, a Mobile Site and a Website powered by A.I and Blockchain for your merchandise sales, where you receive 90% of all sales.
You receive all the purchase data on customers/fans who purchase your merchandise. This is a great asset for your marketing campaigns.
A rare B2C revenue opportunity, to receive 10% of all sales from any product endorsed by you, and sold on our App or Web/Mobile site, by other vendors. This B2C revenue opportunity simply requires that you utilize your social media channels to encourage your fans to purchase your products or products endorsed by you from Clout Vid.
100% TOTAL Brand Protection. We are the first platform where Celebrities can sell their products and merchandise directly to their fans, and also fully protect their brand from exploitation, as no unauthorized seller of any brand, is allowed to sell on our platform.
Celebrity Sellers receive 85% of all Sales with 5% Incentive for their Brand Store Manager totaling 90%. We give a total of 90% of all sales back to Celebrity Sellers, where 5% of the sales are designated to their Clout Vid store managers.
Get in-front of your fans and potential new customers daily, for FREE.
Automation and full integration of Artificial Intelligence (A.I), in all processes, which exponentially increases brand security, amplification, monitoring, efficiency, effectiveness, and also greatly decreases overall over-head costs.